PICTURE ORGANIC CLOTHING is a French brand founded in 2008 by 3 friends with a passion for sports. The brand is built around strong values : design of products more respectful of the environment, techniques and trends for the outdoor activities.
The adventure PICTURE ORGANIC is first and foremost a story of three childhood friends of Clermont-Ferrand. Passionate about mountain sports outdoor, they desire a new lifestyle that is more responsible to reduce the global warming. In 2008, they decided to create their brand of clothes and accessories from recycled materials to reduce the environmental impact. PICTURE ORGANIC today is a brand engaged, eco-responsible and combines design, trend, and ecology. Conveying strong values, PICTURE offers a consumer an alternative to protect environmental sustainability.