VOLCOM BRAND SKATE AVANT-GARDE
As a result of significant falls of snow in the United States in 1991, two snowboarders decide to go and enjoy life and ski the virgin slopes in California. It is during this snowtrip that the two lovers of snowboarding will build the brand VOLCOM. During a session, Richard Woolcott and Tucker Hall, two young creative minds, decide to combine performance, functionality and style to create a line of clothing and accessories that illustrate their values : freedom, innovation and experimentation. VOLCOM is a brand that is adapted to the three sports of choice of the two designers : skateboarding, snowboarding and surfing.
VOLCOM is going to impose itself little by little as the reference brand of the rebels in what will become their brand identity. By combining different sports, VOLCOM, whose slogan becomes “Youth Against Establishment”, will sit his rightful place on the market of extreme sports with collections of techniques that lifestyle. Embodying the spirit and culture of youth in pushing for freedom and creativity, VOLCOM will then as a forward thinking brand.
VOLCOM : THE combination OF PERFORMANCE AND FASHION
Sponsoring skaters, surfers and snowboarders, VOLCOM imposes its style and its technical collections at sporting events such as the VOLCOM PIPE PRO.
Created in collaboration with athletes, the clothes of the brand reflect the spirit of VOLCOM with original cuts and bold colors. Combining fashion and functionality, this was the challenge of the mark.
The jackets snow VOLCOM allow you to ride in any condition through the influence of athletes pouring into the collections. With a waterproof and breathable membrane, these jackets protect from the elements while ensuring comfort and warmth. The ski pants VOLCOM combine layers breathable and vents to effectively drain moisture. Your sessions ride will never be the same !
Side lifestyle, VOLCOM clothes as well for the mountain for the city. Adopt a casual look this winter with shirts from VOLCOM, sweats, pants is more respectful of the environment.