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The brand NEW ERA has managed to conquer the market of the cap create products resistant, comfortable and stylish. For more than four generations, this family-owned company perpetuates its know-how with new items every season to complete your look. Learn more


Family business, the brand NEW ERA , revolutionizing the market of headwear for 4 generations. At the end of the 19th century, the Koch family from Germany migrates to the United States, in the suburbs of Buffalo. The eldest son Ehrhardt 16-year-old worked in Miller Brother's Cap Company for 18 years for the making of caps and hats. In 1920, Ehrhardt decided to embark on the adventure and created his own company of headwear called E. Koch Cap Company, and hired his family members to help. Very soon, his business is experiencing a real success thanks to flagship products such as the Gavroche (also known as "Gatsby" in reference to the famous film The great Gatsby, released in 1926). In 1922, the company name changes to New Era Cap Company. Each family member brings his own ideas for innovation, and its eye on the customer satisfaction to create caps more tailored response to the expectations of consumers.

In 1930, the mode evolves and gives way to baseball caps american. This sport is gaining in popularity, the company NEW ERA is to attack the market and becomes the team sponsor of Cleveland. The decades following, NEW ERA focuses on baseball teams and a team of major league teams like the Detroit Tigers. It is over the past 50 years that the famous cap 5950 sees the light of day, such as innovation, rigidity, moisture absorption and durability. Little by little, NEW ERA, no team only baseball players, but also astronauts, or movie stars.

Today, the brand NEW ERA has the official license of Major League Baseball and its flagship model the 5950 has not taken a ride. The cap NEW ERA is the symbol of the lifestyle of american and sport US. The women caps NEW ERA are carried in more than 40 countries by all the communities and the brand has worked to perpetuate the collections. Four generations have succeeded each other with their know-how and expertise, striving to create caps solid and comfortable, maintaining the quality before everything.



Become a fashion accessory in its own right, the hat NEW ERA is timeless and essential. First worn by the workers, it is today appreciated for its look sportswear and streetwear. Bringing comfort and protection from the rays of the sun, the baseball cap is worn in any season and allows you to customize its style.

The caps by NEW ERA have known a great success among players of american baseball and then with street sports (skateboard, bike) who have seen in the cap an essential piece for the practice of their sport where there is a strong exposure to the sun. Become an accessory of urban fashion, the baseball cap has been able to appeal to the sports but also the artists (singers and actors) who have been able to perfect their look.

This summer, impossible to take a look streetwear on the beach or in the city without wearing the cap NEW ERA SNAPBACK NEW YORK YANKEES. Created for the famous team of the major league baseball logo, NY has become legendary. Combining quality and trend, its flat visor and rigid, and will accompany you on all your trips and your outdoor activities while protecting yourself from the sun with style.

In winter, the NEW ERA beanies are still the stars on the ski slopes. Show your support for your baseball team and cover you without compromise with your style.